Thursday26 December 2024
podrobnosti.org.ua

How Ukrainians spend: the average online shopping bill has significantly increased.

From January to September 2024, the average transaction amount for card payments in Ukrainian stores was 322 UAH, while online purchases for goods and services increased by 15% to reach 553 UAH.
Как тратят украинцы: средний чек за онлайн-покупки значительно вырос.
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This is reported by RBK-Ukraine referencing the press service of NBU. Additionally, Kontrakty.UA has provided this information.

According to the press service, the number of transactions (both cashless and cash withdrawals) in Ukraine and abroad using payment cards issued by Ukrainian banks amounted to 6,392.5 million in the first nine months of 2024, with a total value of 4,791.3 billion UAH. Out of these, there were 6,039.8 million cashless transactions totaling 3,105.4 billion UAH.

The share of cashless transactions in terms of value during the first nine months of 2024 was 64.8% of the total amount of transactions made with payment cards.

The majority of card transactions were conducted in trade and service networks, accounting for 46.2% with a total of 1 trillion 433 billion UAH.

Card-to-card transfers accounted for a third of the total amount during the first nine months of 2024, totaling 989 billion UAH (31.8%), while online payments for goods and services reached 448 billion UAH (14.4%).

The average amount of a single transaction was as follows:

  • in trade and service networks - 322 UAH (compared to 319 UAH in the first nine months of 2023),
  • for card-to-card transfers - 1,976 UAH (1,986 UAH),
  • for online payments for goods and services - 553 UAH (479 UAH).

Payment Infrastructure

The number of active POS terminals in trade and service networks increased by 8.6% in September compared to January, reaching 487.4 thousand units, while the number of sales and service points accepting payment cards grew by 10.9% to 512.1 thousand units.

The ATM network decreased by almost 1%, totaling 15.8 thousand ATMs.

In the first nine months of 2024, the total number of issued payment cards in Ukraine reached 122.1 million units, which is a 6% increase compared to January this year.

The number of payment cards used for transactions each month also increased at the same rate. Thus, the number of active cards rose by 5% from 51.6 million units in January to 54.1 million units in September.

As a reminder, according to NBU data, Ukrainian banks are reducing the number of branches and ATMs while increasing the number of POS terminals. As of October 1, 2024, there were 5,053 active structural units of banks in Ukraine. Since the beginning of the year, their number has decreased by 85.