This is reported by Kontrakty, referencing data from the EastFruit project.
"The countries with the highest per capita vegetable consumption in 2024 are Ukraine (653 kg per person), China (486 kg per person), and Turkey (353 kg per person)," the report states.
It is anticipated that due to the increasing global demand for vegetables, the market will continue its trend of rising consumption over the next six years. By the end of 2030, the market volume is expected to reach 1722 million tons, with a market value of $1758.2 billion.
In 2024, vegetable consumption slightly decreased by -0.6% to 1519 million tons for the first time since 2016, thus ending a seven-year growth trend. The overall consumption volume had been increasing at an average annual rate of +1.1% from 2013 to 2024. During the analyzed period, global consumption peaked at 1527 million tons in 2023, then modestly declined the following year.
Last year, the global vegetable market size was $1374.1 billion, with global consumption reaching a peak of $1376.1 billion in 2022; however, from 2023 to 2024, consumption remained at a lower level.
Among all countries, China (693 million tons) is the largest consumer of vegetables, accounting for about 46% of the total volume. Moreover, vegetable consumption in China exceeded that of the second-largest consumer, India (195 million tons), by four times. The United States ranks third in this list (52 million tons) with a share of 3.4%.